Global In-Vehicle Infotainment Market Analysis: 2022-2028

Global in-vehicle infotainment market analysis and insights

The global In-Vehicle Infotainment (IVI) market estimated at US$24.40 billion in the year 2022 is now projected to grow at a CAGR of 13.31% and reach US$51.63 billion by 2028. This growth is expected to be driven by technological advancements in infotainment systems and increasing adoption of connected vehicles around the world.

Connected vehicles have access to a wide range of 4G-enabled services (such as telematics, infotainment, navigation, and fleet management). With 5G’s low and controllable latency on the horizon, paired with edge cloud deployments, these services could be taken to the next level in the coming years.

With the proliferation of smartphones and other connected devices, consumers are increasingly looking for cars that offer connectivity features. In-vehicle infotainment systems allow drivers and passengers to stay connected while on the move, making them a prerequisite in new cars.

In-vehicle infotainment systems can be designed to improve driver safety by offering features such as voice-activated controls and driver assistance systems. As awareness of driver safety increases, demand for these types of features is likely to grow as well.

Furthermore, strategic alliances between key market players in the form of collaborations and partnerships are anticipated to create huge growth opportunities to the market.

In addition, some government initiatives and programs, such as the U.S. Department of Transportation’s Connected Vehicle Pilot Deployment Program, aim to promote the adoption of vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication technologies, which often rely on in-vehicle infotainment systems as a communication platform. Similarly, the European Union’s General Safety Regulation requires all new vehicles to be equipped with advanced safety features, including Intelligent Speed Assistance (ISA) and lane departure warning systems. Such regulations will further encourage the adoption and development of in-vehicle infotainment systems.

In-vehicle infotainment market regional insights

North American in-vehicle infotainment market is expected to grow significantly over the 2022-2028 period. This growth is attributed to the rising demand for luxury vehicles fueled by availability of easy finance options and presence of leading luxury vehicle manufacturers in the region. U.S. contributed around 78% of the total North American in-vehicle infotainment market and is estimated to have a market value of US$6.54 billion in the year 2022. Among the other noteworthy geographic markets are Canada and Mexico, each forecast to grow at 12.42% and 10.05% CAGRs respectively over the forecast period.

Asia-Pacific in-vehicle infotainment market is anticipated to witness an upsurge owing to the rapid industrialization and urbanization. China and India are likely to lead the regional market due to increased disposable income of people, coupled with rise in the production of automobiles. China is expected to reach a market size of US$7.19 billion by 2028.

Within Europe, Germany, Italy, Spain and France are the key countries responsible for the significant growth of the regional market. Germany is expected to grow at a fastest CAGR of 14.10% over the forecast period.

Meanwhile, the Middle East & Africa is expected to show limited growth due to the strong presence of under-developed countries in Africa who are still struggling to meet technology standards. However, any growth that the region experiences is expected to come from developing Gulf Cooperation Council nations such as Qatar, U.A.E, Saudi Arabia and Oman due to a similar growth pattern as the Asia Pacific.

Key players

Key players profiled in the report include Airbiquity, Inc.; Aisin Aw Co., Ltd.; Alpine Electronics, Inc.; Apple Inc.; Aptiv Inc.; Broadcom Limited; Clarion Corporation of America; Continental Automotive GmbH; Denso Corporation; Flex Ltd.; Foryou Corporation; Fujitsu Ten Limited; Garmin Ltd.; Gemalto N.V.; Google Inc.; Huizhou Desay SV Automotive Co., Ltd.; Hyundai Mobis; Intel Corporation; Lexus International; Microsoft Corp.; Mitsubishi Motors Corporation; Nvidia Corporation; NXP Semiconductors N.V.; Panasonic Corp.; QNX Software Systems Limited; Renesas Electronics Corporation; Rohm Semiconductor; STMicroelectronics NV; Texas Instruments Inc.; Visteon Corporation, among others.

Competitive Landscape

March 30, 2023 – In partnership with Hyundai Motor Group, Watcha, a popular online content streaming service, has announced plans to bring its vast content library to next-generation infotainment systems in new vehicles. Beginning in the first half of this year, all new Hyundai, Kia, and Genesis vehicles equipped with advanced infotainment systems will include the Watcha service. Existing vehicles will also receive the Watcha service through over-the-air (OTA) updates.

March 09, 2023 – German car giant BMW has revealed further details of its next-generation infotainment software, which is due to roll out across key models from the middle of this year. There will be two versions of BMW’s latest iDrive infotainment software: iDrive 8.5 for mid-size and large models, and iDrive 9 for its small cars and SUVs.

In-vehicle infotainment market scope

• By product category
  • Hardware
    • Audio unit
    • Display unit
    • Navigation unit
    • Communication unit
  • Software
  • Services

• By technology
  • Wired connectivity
  • Wireless connectivity
  • Display technologies
  • Advanced audio technologies
  • Sensing technologies
  • Automotive HMI
  • Automotive cockpit domain controller
  • Advanced Driver Assistance Systems (ADAS)
  • Others

• By installation location
  • In-Dash
  • Rear seat entertainment
  • Windshield projected
  • Combiner projected

• By vehicle type
  • Passenger vehicles
    • Hatchback
    • Sedans
    • Crossover
    • Off-roaders and sport utility vehicles (SUVs)
    • Others
  • Luxury vehicles
  • Sports cars
  • Commercial vehicles
    • Light commercial vehicles
    • Heavy commercial vehicles

• By applications
  • Entertainment
  • Navigation
  • Communication
  • Emergency assistance
  • Others

• By distribution channel
  • OEM
  • Aftermarket

• By Region
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The research report  provides a comprehensive review of market trends (Technology, Product and Application analysis), market growth drivers, PEST Analysis (Political, Economic, Social and Technological Analysis) Market growth inhibitors, and strategic industry activities and SWOT Analysis of key players in the market. The report provides market estimates and forecast for geographic markets such as the North America (United States, Canada, Mexico and Rest of North America), South America (Brazil, Argentina Chile Colombia Peru Venezuela Ecuador and Rest of South America), Europe (Germany, France, U.K., Russia, Italy, Spain, Sweden, Netherlands, Poland, Austria, Belgium, Finland, Norway, Switzerland, Denmark, Czech Republic, Portugal and Rest of Europe), Asia-Pacific (China, Japan, South Korea, Taiwan, India, Australia, Indonesia, Philippines, Malaysia and Rest of Asia-Pacific), Middle East (Iran, Turkey, Kuwait, UAE, Israel, Oman, Bahrain, Saudi Arabia, Qatar, Egypt and Rest of Middle East) & Africa.

Research Methodology